Shopify & eCommerce SEO — NZ

Get your Shopify store
ranking and selling.

Most Shopify stores in NZ are invisible to Google. We fix that — optimising product pages, collections, and getting your products into Google Shopping for free.

Talk to Us About Your Store

Shopify is great out of the box. For SEO, it needs work.

Shopify is built for selling, not for ranking. Out of the box, most Shopify stores have duplicate content issues from auto-generated URLs, thin product descriptions that Google ignores, missing schema markup, no Google Merchant Center integration, and collections that aren't optimised for the keywords buyers actually use.

The good news: all of these are fixable. And fixing them doesn't just improve your Google rankings — it gets your products into Google Shopping (free product listings in search results), makes your listings eligible for rich result features like price and availability, and helps AI tools surface your products when people ask what to buy.

Shopify SEO done properly.

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Product Page Optimisation

Keyword-rich titles, unique descriptions, proper heading structure, and alt text on every image. We target the specific search terms your buyers use — not generic product names.

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Collection Page SEO

Collection pages are often the highest-traffic entry point for Shopify stores. We optimise them for category-level keywords ("men's running shoes NZ", "NZ made candles" etc.) that bring in qualified traffic.

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Google Merchant Center Setup

Free product listings in Google Shopping and AI answers for product searches. We handle the full GMC account setup, product feed configuration, and approval process — your products listed in Google Shopping at no ad spend.

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Product Schema Markup

Structured data that makes your products show price, availability, ratings, and shipping info directly in Google search results — before anyone even clicks. Significantly improves click-through rates.

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Canonical Tag Audit

Shopify auto-generates duplicate URLs for products in collections. Without canonical tags, Google sees this as duplicate content and penalises your rankings. We audit and fix this systematically.

Site Speed Review

Shopify themes can be image-heavy and slow. We review your Core Web Vitals, identify what's dragging your scores, and make recommendations to speed up your store — faster stores rank higher and convert better.

Shopify SEO — common questions.

Is Shopify SEO an add-on or a standalone service?
It works both ways. The Shopify & eCommerce SEO add-on (+$200/month) is designed to work alongside any of our monthly plans, layering eCommerce-specific work on top of your ongoing SEO and GBP management. We also offer a one-off Shopify SEO Audit ($499) if you want a detailed assessment before committing to ongoing work.
What about Google Shopping — is that free?
Yes. Google Shopping (via Google Merchant Center) has both free organic product listings and paid Google Shopping ads. The free listings appear in Google search results and Google's 'Shopping' tab at no cost — that's what we set up. Paid Shopping ads are separate and optional.
We have hundreds of products — can you handle that?
Yes. For stores with large catalogues, we prioritise your highest-value products and collections first, then work through the rest systematically. We also set up templates and guidelines so that as you add new products, they follow SEO best practices from the start.
Do you work with Shopify Plus?
Yes. Shopify Plus gives us more flexibility in some areas (custom checkout, expanded Liquid access) and we're comfortable working across standard Shopify and Plus.
What about WooCommerce or other platforms?
We specialise in Shopify for eCommerce SEO, but many of the same principles apply to WooCommerce and other platforms. Get in touch and we can discuss what's possible for your specific setup.

Ready to get your store ranking?

Talk to us about your Shopify store — we'll tell you exactly what the biggest opportunities are.