Containers Hawke's Bay Case Study — #1 on Google in Launch Week

The Challenge

A template site that couldn't sell containers.

Containers Hawke's Bay sells and hires shipping containers out of Napier — a product people research hard before they buy. Their old template-built site wasn't doing that work for them: no easy way to price up a container, thin pages that Google mostly ignored, and no way to see what was actually working.

Every enquiry meant a phone call and a manual quote — and every searcher who couldn't find them meant a sale quietly going to a competitor with a better website.

What We Did

Rebuilt the site properly — and gave it a brain.

We rebuilt the site from the ground up as a fast, modern website built for search — clean structure, proper schema and SEO foundations on every page, and 301 redirects preserving every ranking the old site had earned. Then we added the Work Smarter layer: a custom container configurator that lets a customer pick their size, condition and delivery, and get an instant quote — turning "I'll ring around on Monday" into a lead on the spot, 24/7.

Full measurement went in on day one — every quote, form and phone tap tracked — so the results below aren't a feeling, they're numbers. AI did the heavy lifting on build and content, which is how a full custom rebuild with a bespoke quoting tool stayed at small-business pricing.

containershawkesbay.co.nz

The new Containers Hawke's Bay website — dark, modern homepage with container home hero image and instant quote configurator

See it live → containershawkesbay.co.nz

The Results

The first week the new site was live.

#1

On Google for "containers hawkes bay"

3×

Daily Google impressions within days of launch

6

Enquiries in the first five days — forms, instant quotes & calls

2.7×

Site traffic in launch week vs the week before

The new site went live on 14 July 2026. Within days it was #1 on Google for "containers hawkes bay" and on page one for the searches that actually sell containers — "shipping containers for sale hawkes bay" and "containers for sale hawkes bay". Daily Google impressions roughly tripled inside the first week as Google picked up the new pages.

More importantly, it started producing straight away: six enquiries in the first five days — quote form submissions, instant quotes through the configurator, and phone calls straight off the site. A website that used to just sit there is now the business's hardest-working salesperson.

"Customers can price up their own container now — the enquiries that come through are ready to buy."

— Containers Hawke's Bay

A brand-new website that hit #1 on Google and landed its first leads in week one.

A template site that couldn't sell containers.

Rebuilt the site properly — and gave it a brain.

The first week the new site was live.

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